Rolf Benz opens a new “Rolf Benz Haus” store in Stuttgart’s Dorotheen Quartier.

Nagold/Stuttgart, 11/12/25. With its new Rolf Benz Haus store in the Dorotheen Quartier, the internationally renowned design brand is making another significant mark in the premium furniture market. One of Stuttgart’s most attractive city centre locations and surrounded by premium and luxury brands, the Dorotheen Quartier is the perfect setting for the high-quality brand and consulting experience that Rolf Benz has to offer. The 320 m2 store that extends over three floors immerses visitors in the world of Rolf Benz.

A carefully curated selection of the latest models from the ROLF BENZ range of sofas, armchairs, dining furniture and accessories is presented on the ground and first floor, while visitors can experience freistil ROLF BENZ on the second floor. freistil redefines the meaning of “premium” by breaking free from formal stereotypes and creating a zeitgeist for the brand that is fresh, surprising and concise.

“Our new Rolf Benz store creates a space where people can immediately sense our design philosophy: authentic, high-quality and emotional. The Dorotheen Quartier location optimally reflects this premium experience,” says Jürgen Mauß, CEO of Rolf Benz AG & Co. KG.

New concept – new brand identity

The store concept is based on an open, fluid layout, warm materials and finely-tuned product staging. Digital planning tools and personal interior expertise enable individual and precise interior design consulting at an unprecedented level.

A statement for design quality from the Black Forest

The new store strengthens Rolf Benz’s presence in the southern German market whilst emphasising the company’s roots in the region at the same time. For over sixty years, the brand has stood for timeless design, uncompromising quality and the vertical range of manufacture of its furniture in the Black Forest, from its design to the cutting room, right up to the final upholstery.

About Rolf Benz
Rolf Benz has been one of Europe’s best-known premium furniture brands since 1964. The company stands for timeless design, uncompromising quality and superb craftsmanship, all made in Germany. Upholstered furniture from Rolf Benz is manufactured entirely in its own factories in the Black Forest – a commitment to quality that is recognised worldwide.

More information:

Press Office Rolf Benz Germany / international
Rolf Benz AG & Co KG
Haiterbacher Straße 104
D-72202 Nagold

Mr Jens Kittel
Tel: +49 (0) 7452 – 601 379
E-Mail: presse@rolf-benz.com

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